Published On February 24, 2014 | By We Love Brighton | New Places

Churchill Square
Opens March 12th, 2014

Australia’s hugely popular stationary brand, Smiggle, is coming to Brighton! It will be opening a brand new store in Brighton’s Churchill Square Shopping Centre on March 13th, 2014 – Churchill Square will be one of the UK shopping centres in the UK to welcome the brand.

With the tagline “Where a smile meets a giggle”, Smiggle sells a broad selection of original, fun and affordable stationery, bags, lunchboxes, accessories and gadgets – everything you need for school, homework or fun – and great for gifts. Smiggle’s products are all about bright and bold colour, quirky graphics, good value and innovation.

The first Smiggle store opened in Melbourne, Australia in 2003. Since then the brand has expanded across Australia, where there are now 122 retail stores, and into New Zealand and Singapore. Smiggle plans to launch up to 200 stores in the UK over the next five years.

Churchill Square’s Centre Director Tina Dallorzo says –

“We are really pleased to be one of the first shopping centres in the UK to welcome the Smiggle brand. The products are great fun and we are confident our customers will love them!”

Smiggle’s Group General Manager, John Cheston is excited about the launch –

“Ultimately, we think UK customers will understand and love the Smiggle brand as much as we do. We believe our range of fun products will translate well here.”

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